Friday, 19 December 2014

Internet Marketing and Domestic Intolerance

Focus
It's fairly safe to assume that most people strive for a productive happy life. Those with masochistic tendencies might be an exception.
Internet marketers, in general, are industrious individuals who are keenly focused on whatever they are currently doing. However although this is an admirable quality in itself, at times it can have negative side effects.

The Nature of Internet Marketing
All projects can be thought of as complicated machines which are made up of many parts and cogs which when synchronised facilitate the machine's useful capabilities. The Internet Marketer building a project will go about the business along repetitive lines.
Although being focused on a particular part of a project, the experienced marketer will always have a clear mental vision of how the current work will fit into the machine which is being constructed.
Any interruption to a marketer's focus could be catastrophic!

Interruptions
I'm surprised that my nearest and dearest don't get more upset than they do on coming into my office when I am engrossed in trying to solve a marketing problem.
I am guilty of not recognising their presence and certainly not listening to anything that is said. In my defence I can only say that were I to lose my focus it could mean hours of lost work.
Many are the times that I've found a cold cup of tea – which I can't remember asking for in the first place – on the desk. An unloved, dried up cheese and pickle sandwich was once discovered the next day perched on top of a speaker cabinet!
So what are the answers that might be relationship savers?

Strike a Balance
In the interest of domestic harmony, a balance has to be struck which encourages all parties to take an objective rather than a subjective point of view. In other words each has to have a reasonable understanding of the other's computing aims. 
It is important to recognise that people who use computers fall into 2 main categories:-

  • Those who want to contact others, find out about things or be entertained etc. These are activities which require little or no technical knowledge other than to navigate well known software applications.
  • Those who want to make money by selling their own or other marketers' products/services. This category will have to be familiar – for obvious reasons –  with most of the requirments of the first category.


Lack of Computer Literacy
Even in these days when the internet is becoming virtually a 'must have' item in most households, there are still those who are very intolerant of anything relating to computers. This smacks of dogmatism and sheer short-sightedness.
Since such things as paper bills for example are rapidly becoming things of the past, anyone who is not computer literate will be dependent on someone who is.
In the interests of a non-confrontational shared existence where should responsibility lay?

Taking the Lead
Marketers must always be prepared to talk to and educate others in the concepts of what is trying to be achieved. What would certainly be helpful for a non computer literate person is to know a starting point which could quickly progress to money making capabilities.
It's a fairly common scenario that if in a partnership one is making money for the family, this prime mover will be held in awe by the other. 
This is the strength of the internet that it could eventually lead to an independent wealth producing situation and where better to start than Affiliate Marketing.
If both members of a domestic partnership are involved in online marketing it can be assumed that intolerance will more than likely be avoided.

Affiliate Marketing
This is a logical starting point because a newbie doesn't have to immediately produce and market a unique product.
To do it right and be successful has to be learnt from existing marketers which might not necessarily be the existing marketer in a domestic partnership.
On a personal level, I found a coach/mentor who teaches the skills of Affiliate Marketing by a series of FREE VIDEOS and anyone who wants to make a main or secondary income from this business should start today by clicking on the link below. Don't delay ...take action! 

Sunday, 7 December 2014

Need To Know

Soon we will all need to be 'computer literate' in order to manage our lives. In most things there are choices but bureaucracy and big business are gradually eroding our options in practically all walks of life. Irrespective of an individual's computing needs and ambitions certain important items need to be recognized and addressed.

A Personal Viewpoint
My main interest is Information Publishing. I want to spend most of my time doing this rather than trying to sort out technical issues.
I would imagine that very few people who are in the market for information products or suchlike, would be the slightest bit interested in program coding for instance.
Product vendors are notorious for saying that what they are selling does not involve any technical knowledge. However they do not explain what they mean by this.
What is absolutely necessary is that users can find their way around the product they are using, with as little hindrance as possible.
I write only in terms of the related elements my own experience has uncovered.

The More Mature User
Many Senior Citizens, through no fault of their own, will be forced to learn new disciplines when they should be enjoying the benefits of earlier hard-working times.
However there are some who already possess computing skills and want to do something of a non-physical nature in their twilight years.
Perhaps Internet Marketing will earn some of them greater monetary rewards than were ever possible in their earlier lives.

Buying Products
Although there are a lot of freebies on offer, these are usually a pre-curser to up sells from which realistic product value will usually be derived. Online payments, for most marketers, will almost certainly be unavoidable.
Before shelling out on software a prospective customer should have a basic knowledge of computing logic. This is even more important before purchasing expensive hardware. 
Regarding purchasing hardware from high street retailers, it is advisable to have a list of questions prepared. This does not apply solely to internet marketers. 
Computing logic will normally come by  trial and error 'button pressing', having knowledgeable friends, finding a trustworthy mentor or generally listening to others.
Regarding software  prospective purchasers should always ask themselves the following questions ...
  • Is it really needed?
  • Will it do everything I want it to do?
  • How is it used (video tutorials etc.)?
  • What are it's benefits?
  • Will it conflict with any other similar software already installed?

nb. When making a purchase, the purchaser will have had to opt-in and subscribe to a vendor's list. This is comparable to a fish becoming well and truly hooked and can be both a benefit and a hindrance.

Making Payments
Doing this safely so that no one can make unauthorized raids on your bank account, applies to all users - not only internet marketers.
Only ever buy from secure site. The domain name of secure sites will always be prefixed with 'https' rather than plain 'http'. The 's' means 'secure.'
Most secure websites feature a padlock icon somewhere in the browser bar. If the padlock is clicked the site's security verification certificate will appear.
A good habit is to regularly log in and check your bank account: this will ensure product payments are in order.

Opt-Ins
All vendors want buyers and prospects to subscribe to their email lists. Be prepared to have your email in-box loaded with stuff you aren't interested in!
Sooner or later pop-ups could take over the work space on your monitor.  
Accidentally opening emails can be dangerous in that malware might be imported.

Attachments to emails
Only ever open attachments if the source is known and verified to be virus free.
It is always advisable to have top rated anti-virus software installed on your computer as soon as possible.

A final thought
Try to avoid clicking on links which seem to be offering 'must have' freebies such as scans. Scans will often indicate many hundreds of faults in your system. The scan might be free but fault removal will cost. There are many firms in cyberspace looking to raid pockets; and not all of them are above board.
Even if computer owners don't go further than the free scan, they will be plagued for ever with pop-ups etc.
When in doubt look for the services of a knowledgeable friend.